There might be a new metric for successful game releases. Activision hasn’t released any final sales numbers for its latest major release Call of Duty: Advanced Warfare yet, but the game is already smashing records on Twitch. Twitch users spent a cumulative 5.4 million hours watching gameplay footage from the latest installment in the Call of Duty franchise in its first week alone. That’s a tremendous demonstration of interest in what was already anticipated to be a blockbuster game.
More than 75,000 Twitch streamers have already started broadcasting their game play. To put that into context, the latest Call of Duty has already been seen 26 million times by over six million viewers. Those viewers dedicated 327 million minutes to watching the game. That makes Advanced Warfare the most streamed game of the entire year by launch week. Unsurprising, since Call of Duty, with its fast paced warfare gameplay, has historically been one of the most popular and most watchable games on Twitch.
It will be interesting to see how those view numbers stack up against sales numbers when those figures are available. Some critics have speculated about the emerging gap between those who watch games to later buy and play themselves and those who are happy to remain passive viewers. The highly cinematic nature of big budget games makes them eminently viewable and perhaps engaging enough that a segment of the viewership feels no need to purchase and play for themselves.