Another day, another consolidation on the ever shrinking island of MCN land. Fullscreen, the multi-channel network that was itself recently acquired by AT&T and The Chernin Group’s Otter Media, is making a purchase of its own. Fullscreen is poised to purchase Rooster Teeth, the Austin-based production studio and network responsible for popular digital shows like Red vs Blue, RWBY, and The Slow Mo Guys.
It’s not surprising that Fullscreen has taken an interest in Rooster Teeth. The studio is already responsible for some of the most popular content on the web. Their smash hit anime series RWBY, currently in its second season, recently became the first American produced anime to air in Japan. Meanwhile The Slow Mo Guys are currently basking in the glow of a major publicity boost from YouTube which has seen their faces plastered on billboards, trains, and TV ads across the UK.
Rooster Teeth will expand Fullscreen’s content arsenal in a few key areas, particularly gaming. The studio’s diverse array of content includes gaming focused web shows The Know, The Patch, and The Leaderboard. The studio also recently acquired its own gaming focused network , Screw Attack, and is in the process of developing its own game based on its international hit anime series RWBY. That project will proceed as planned as will the upcoming feature film Lazer Team which Rooster Teeth crowd funded with a record breaking Indiegogo campaign earlier this year.
The price tag for the deal hasn’t been disclosed by either party, nor have the final terms of the deal. Rooster Teeth will add its 8 million strong subscriber base to Fullscreen’s network, but will continue to operate autonomously out of its Austin headquarters rather than join the Fullscreen mothership in Los Angeles. Fullscreen will continue to support Rooster Teeth’s existing line of programming and fund its expansion with new shows.