The Complete Guide To YouTube’s Rivals

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Another day, another announced YouTube competitor

It seems like every week a new threat to YouTube is announced or unveiled. Why, just in the last week we’ve had Hulu’s ex-CEO and Samsung each announce their own projects to unseat the video giant from its long-held throne. At a certain point, it seems like there are too many new companies to report on, so rather than just toss out a bunch of articles, we thought we post them all in one convenient place so you’d know who exactly is threatening Google’s video baby. Some of these are more tangible threats than others, some have been at it with little success for a long time now (looking at you, Dailymotion), and others will never find the requisite investors, probably.

But we at NMR are a fickle bunch and are willing to throw up loyalty banners at the first sign of a worthy challenger, so we’ll see how these rivals do. We also threw in a few that have already given up the ghost to the video aggregate behemoth — at the moment it provides a “as I am, you will be” context to those who think they can topple YouTube.

Bounce

Founded: 2015
Died: /

Set to launch in 2015, this site is really geared towards children and education. This would be like PBS taking down MTV in its prime. Probably not going to happen.

The press about it:

http://www.independent.ie/business/media/rte-set-to-build-youtube-rival-for-kids-as-viewing-habits-change-30584777.html

Odds they’ll succeed: 1000:1

 

Eyevio

Founded: 2007
Died: /

A Sony-launched YouTube rival for Japan only, in 2009 Sony jumped out and it was taken over by another company. They apparently are still going, but only in Japan and on a very minor scale.

The press about it:

http://archive.news.softpedia.com/news/Sony-Launches-YouTube-Rival-53220.shtml

Odds they’ll succeed: 10,000:1

 

Guba

Founded: 1998
Died: 2014 — I think. Website no longer works, but as of 2014, still had news stories about it.

This is a true dinosaur of video sharing innovation. But, from Mashable: GUBA is notorious for its videos (usually no longer than a half hour in length) taking anywhere between 30 minutes to two hours to completely buffer.

The press about it:

http://desktopvideo.about.com/od/videohostingsites/p/guba.htm

Odds they’ll succeed: Umm, how about 80:1?

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Revver

Founded: 2004
Died: 2011

Although it was an early adopter of ad-revenue sharing, this site just never caught on with creators. Probably because they allegedly didn’t allow comments. Whoops!

The press about it:

http://news.cnet.com/YouTube-rivals-look-for-answers/2100-1025_3-6149004.html

Odds they’ll succeed: Nope.

Mixbit

Founded: 2013
Died: /

This doesn’t seem to be a YouTube challenger, more a device to work in sync with the site, but Hurley is one of the founders of YouTube, so he’s got the cash, knowhow and motivation to pull off an eventual kill. He announced via Adweek that he “wasn’t ‘setting up to kill’ YouTube, but rather wanted to create a new website which was better suited to collaboration.” *Editorial cough*

The press about it:

http://gizmodo.com/5989856/youtube-co-founder-to-launch-rival-video-site

Odds they’ll succeed: 500:1

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Dailymotion

Founded: 2005
Died: /

The French effort is still alive, and has recent influxes of cash, but they’re in the same holding pattern as Vimeo — odds are if they were going to topple YouTube, they’d have done it already.

The press about it:

http://www.swfinstitute.org/sovereign-wealth-funds/frances-fsi-strategic-investment-fund-invests-in-youtube-rival-dailymotion/

Odds they’ll succeed: 25:1

Facebook

Founded: 2014
Died: /

Probably the most logical — and biggest — rival to YouTube’s supremacy, Facebook’s streaming video service caught fire with the help of the Ice Bucket Challenge and they’ve slowly been picking up ground. Facebook still has a long way to go, but they are said to be luring established YouTubers over (a common tactic amongst the rivals) and YouTube is definitely aware of their fresh presence in the streaming video world.

The press about it:

http://newmediarockstars.com/2014/11/has-facebook-really-stolen-40-percent-of-youtubes-audience/

Odds they’ll succeed: 3:1

HULU (NBC/NewsCorp Project)

Founded: 2007
Died: /

Hulu doesn’t APPEAR to be a direct challenger for YouTube’s audience, but with the eventual, inevitable addition of streaming original video, it will definitely head in that direction.

The press about it:

http://www.wsj.com/video/youtube-rival-hulu-limited-but-good/D4D7485D-4189-4727-952E-68F6B0B3843B.html

Odds they’ll succeed: 10:1

Muzu.tv

Founded: 2008
Died: /

Going after Vevo, Muzu.TV is much bigger outside the U.S., but you know what? So is Robbie Williams. If you can’t break the U.S. market, you just don’t have what it takes.

The press about it:

http://www.nme.com/news/various-artists/43350

Odds they’ll succeed: 50:1

Samsung’s Milk Video App

Founded: 2014
Died: /

Just launched this week, Milk Video looks to take YouTube to task on the emerging market of mobile apps. Samsung is banking that they can do an independent YouTube-style thing better in the mobile world. The drawback? It’s only for Samsung users. Gotta embrace all the platforms if you wanna unseat the king.

The press about it:

http://newmediarockstars.com/2014/11/samsung-is-milking-viral-video-for-all-its-worth/

Odds they’ll succeed: 40:1

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SelfcastTV

Founded: 2006
Died: …

I don’t know if SelfcastTV truly died — it was started by Blinkx and has since quietly folded back into Blinkx. Perhaps it never really existed at all?

The press about it:

http://mashable.com/2006/04/30/selfcasttv-another-youtube-rival/

Odds they’ll succeed: 800:1

Truveo

Founded: 2004
Died: January 2012

More a video search engine to rival Google Video, Truveo nonetheless had a lot of hype as a rival to YouTube when it was acquired by AOL in 2006. Sadly, that never turned out to be the case.

The press about it:

https://en.wikipedia.org/wiki/Truveo

Odds they’ll succeed: 1,000,000,000,000/1

 

Vessel

Founded: 2014
Died: /

Started by Hulu’s ex-CEO, this company is going HAM on YouTube. Apparently, Hulu wasn’t doing it fast enough for Jason Kilar’s liking. We’ll see if it works.

The press about it:

http://newmediarockstars.com/2014/11/can-video-start-up-vessel-straight-up-buy-youtubes-stars/

Odds they’ll succeed: 15:1

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Vimeo

Founded 2004
Died: /

Vimeo, like Dailymotion has been hanging around for a while and hasn’t been particularly effective at derailing YouTube. It seems like they’ve more or less accepted their role as YouTube’s art school sister for the time being. Also they’re trying to get that whole On Demand thing going.

The press about it:

http://www.washingtonpost.com/news/business/wp/2014/11/14/will-people-pay-to-watch-a-web-series-vimeo-is-trying-to-find-out/

Odds they’ll succeed: 20:1

Wonder

Founded: 2014
Died: /

Launched earlier this year and already attracting investors from Universal Music Group, Qualcomm Ventures, Andrew Creighton (President of Vice Media), Pascal Cagni (formerly CEO of Apple, EMEA), this ad-free video service looks to charge the content creators for the ability to bestow their wares upon the crowd.

The press about it:

http://thenextweb.com/apps/2014/03/13/wonder-wants-take-youtube-new-ad-free-video-platform-exclusive-lifestyle-content/

Odds they’ll succeed: 17:1

Yahoo

Founded: ?
Died: ?

Yahoo has been clamoring that it’s going to start a rival to YouTube FOR YEARS. At one point, in May, news outlets were reporting that Yahoo was going to launch this unnamed rival in the summer of that year. Didn’t happen. Then they were going to buy Hulu to compete. Didn’t happen. Then they decided to reposition Tumblr (which they acquired in 2013) as a rival to YouTube. Who knows how that will work.

The press about it:

http://www.digitaltrends.com/web/yahoo-reportedly-eyeing-online-video-service-ndn-for-its-rumored-youtube-rival/

Odds they’ll succeed: ?

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Youku

Founded: 2006
Died: /

Ahh, the Chinese. This company handily absorbed other would-be competitor Tudou. Gulp.

The press about it:

http://thedroidguy.com/2014/11/xiaomi-looking-to-invest-big-in-chinese-youtube-rival-youku-99509

Odds they’ll succeed: 1:1

Even though we claim this is comprehensive, I’m sure there are a dozen or so that we overlooked. Feel free to point out our omissions and share this article with your peers.