The US isn’t the only place where online video is blowing up. The YouTube phenomenon is global and Fullscreen is the latest network positioning itself to take full advantage of it. Last fall Shira Lazar’s “What’s Trending” struck a deal with Indian MCN Culture Machine to expand its presence with a local franchise of the popular web show. Not to be outdone, Fullscreen has announced a partnership with another Indian MCN, Qyuki, to give its creators a foothold in the fast growing Indian online video market. Content creators in the Qyuki network work gain access to Fullscreen’s full range of technology, production, and monetization services, while Fullscreen’s roster will benefit from a uniquely global network.
The deal is part of a growing trend among networks and other companies working in the online video space. The idea that YouTube culture has gone global is more than a just a buzz phrase. According to Comscore, consumption of online video in India more than doubled between 2011 and 2013, and that pattern of growth that is expected to continue in 2014. Unlike other international markets the majority of that popular content is homegrown within India’s local online video ecosystem. Bringing Qyuki’s network of creators into the fold gives Fullscreen easy access to that rapidly evolving scene.
Qyuki itself has an impressive pedigree. The network is the brainchild of BAFTA award winning director Shekhar Kapur, best known in the US as the director of the Cate Blanchett starring Elizabeth: The Golden Age, and renowned composer AR Rahman who scored films like Slumdog Millionaire and 127 Hours. The network also boasts some of the most popular stars of Indian YouTube. Musicians Gaurav Dagaonkar, Shraddha Sharma, and Siddharth Slathia are among the network’s top creators along with Miss Malini, a noted Bollywood fashion blogger who will steer the network’s growing style vertical.
The partnership with Qyuki is just the latest example of Fullscreen’s increasingly global strategy. Since being acquired by Otter Media earlier this year the network has been on a buying spree of its own. The network recently acquired Austin based Rooster Teeth, whose animated hit RWBY recently became the first American produced anime to be licensed in Japan putting Fullscreen on track toward a truly global presence.
You can get to know some of Qyuki’s creators below and prepare to see more of them as YouTube goes increasingly global.