Jeff 1000, The New Series From Wired Is … Hmm

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I don’t know what to make of this new series from hip tech mag-apparently-becoming-a-brand Wired. On the one hand, their new series, Jeff 1000, the story of an assembly-robot from a car manufacturing plant who decides to become an actor, shares a name with me. I’m practically required to like it. On the other hand, I don’t. I really, really don’t. To crib from Wired Magazine’s own regular feature, Jeff 1000 is Tired.

Costarring Summer Glau, the series, which drops today on YouTube, is roughly the equivalent of a less fun Short Circuit. I get what the series wants to do — a goofy fish-out-of-water tale about a newbie in the world’s most shallow city. Oh, and that newbie is A 10-FOOT-TALL ROBOT! Yeah, I just don’t care.

I think there is a cool story in here somewhere from Michael Karnow who created the show Alphas for the SyFy channel. But this robot, even with his Walter Mitty-esque daydreams, is too timid, too earnest and too uninspired for me to want to give a damn. This is a concept for a Disney channel web series, and yet, they’ve clearly tailored it for an older audience. How many kids know what a Moscow Mule is or care about an art show opening?

It bums me out to pass on this because I was hoping for something edgy and innovative. I hate to perpetuate the negative connotation of YouTube as television’s dumping ground for bastard series that no TV networks wanted, but, well, here we are.


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