Imagine the possibilities for end users of an all-out war between YouTube, Vessel, Facebook and others … a veritable World Wide Web War (W4?). Suddenly, instead of one company delivering updates and enhancements at its leisure, you’ve got several companies all trying to vie for your business and attention. Welcome to the free market economy. As a result of the pressure from competitors, YouTube is having to step up its game.
Of course they will say they aren’t and that this was a scheduled release, years in the making, but they are a shrewd company and doubtlessly want to appear unflappable. Because of the Facebook and Vessel heat, we now get a GIF-making option on YouTube. Yup, you can now create your own clips right from the channels of some of your favorite channels. The key word here is SOME. As noted by several other sites, this is so far a feature limited to a few select channels. Yes, the PBS Idea Channel is one of them:
No, Jenna Marbles shaking her ass in her “Buttspiration” video doesn’t have that option:
Likely, we’re in a sort of beta phase for this awesome little bonus feature, and it will slowly roll out across all channels in the very near future.
The option for making GIFs is found in the share box along with the usual embed options and is incredibly easy to use, offering a start/stop button with a timer so you can know exactly what you’re making.
Either this nifty addition will have the effect of completely overwhelming the digital world with GIFs and we will all band together to have them banned, or Facebook and Vessel will adopt the feature as well. And then YouTube will be forced to unveil some other gimmick to hold our attention. Ooh — maybe they will just start sending us money for watching the ad videos? Then I can finally realize my dream of getting paid to look at YouTube all day. Oh, wait.