The crux of advertising is that it is a game that needs to be won: how do you make your brand stand out amongst ALL the competition? The answer? You do it better, smarter, funnier and more outside-the-box than anyone else. Newcastle gets this concept so f**king hard, and their smug sabotaging of the Doritos Crash the SuperBowl! ad contest
proves it. Good f**king work, you savvy motherf**kers. Keep it coming!