YouTube has been a busy little squirrel behind the scenes lately. According to tech watch company Digiday, YouTube has updated its policy to make the advertising cards that occasionally pop up in videos a “no-no.”
Now there is definitely a revised and built-in section in Google’s Creator FAQ page about specifically not allowing creators to bring in their own advertising:
Instead, anyone who wants to advertise their product on a channel, such as Digiday’s example of BubbleWrap on the Dude Perfect channel, now needs to buy an ad placement package through Google. So technically, YouTubers CAN still have private advertising — it just can’t contrast with any of YouTube’s larger plans (like advertising Coke products when YouTube’s pockets are lined with Pepsi advertisments). Essentially, it is the same issue that came up with the NFL and player preference for Beats by Dre headphones when Bose is the official sponsor of the NFL.
Really, brands just have to pay the pimp too if they want to work with advertisers. It’s a move that core YouTubers are not going to be happy about, according to YouTube CEO Susan Wojcicki.
Yeah, no shit.
The silver lining though is that YouTube isn’t actively going to police this (allegedly). Instead, they will allow others to make complaints about it and they will go from there. It’s just one more wedge that YouTube has chosen to drive between creators and executives. It’s a bold move — we’ll see how it pans out.