Admittedly, The Onion seemed to smash a home run when they decided to spoof the just reel-’em-in nature of Buzzfeed and its derivatives. They called the site Clickhole and a psychology experiment was born. The hypothesis: to test if people are dumb enough to follow a bunch of buzzy words just because they seem to pose a dynamic answer to life. The site started off strongly — a three hour video of a stick of butter doing nothing has over a million views, simply because it adds “You’ll Never Believe What Happens…” to the title. If every video could slurp up the views, we wouldn’t be having this discussion.
I stumbled onto this topic because someone who ought to know better showed me a Clickhole video called “Lesbians Explain Sim City 4 Cheat Codes.” The whole joke is that that’s really all it is: no sexy stuff, no red lipstick and high heel caresses, just everyday run-of-the-mill lesbians explaining a topic I couldn’t care less about. Including my patronage, the video has only 3,883 views … and it’s been up for over 72 hours.