Sorry to drag you in here with an alarmist headline — an odd story has been brewing regarding an odder YouTube video.
Last March, a YouTube channel called Digihaven put up a video of cats purring — for a freaking hour. Recently, the video was flagged for copyright infringement because the Content ID algorithm used by YouTube apparently triggered — somehow mistaking obnoxious cat purrs for a copy of a song called “Focus.” And since the system automatically triggered by YouTube’s Content ID system, a standardized complaint was automatically issued by EMI, a company that looks after royalties for artists.
In fact, a YouTube spokesperson said, “When it’s brought to our attention that a video or channel has been claimed mistakenly, we work with the claimant to fix it. Everything is now purrrfectly fine with this video.” So there you have it … almost.
Apparently the Digihaven people have allegedly decided to use the error as an enormous PR campaign to boost the crappy 3,000+ views that the video currently has. The channel has posted messages on their video, which announce: “Subscribe to share the cats of YouTube” and that large record companies might “want to take videos like this down.” Alright then.
Well, we’re fans of seeing bizarre-ass gimmicks at play, so let’s see what happens here.