John Oliver Takes On Big Tobacco

John Oliver is killing it over on Last Week Tonight and just because he’s a nice guy he’s been letting us know it by sharing some of the show’s most popular bits and segments on YouTube. This week Oliver is going massively viral again with a segment in which he takes on Big Tobacco and its deceptive practices abroad. Oliver’s latest video goes a step further than hilariously unpacking tobacco makers’ dirty dealings, the show has launched its own campaign, complete with its own cartoon mascot, to take on cigarette makers in the court of public opinion. An animated diseased lung named Jeff and the catchy hashtag #JeffWeCan are sure to give tobacco dealers a well-deserved headache.