What the Hell Happened To: PowerThirst [ANSWERS INSIDE!]

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As reporters/journalists/chroniclers of all things “new media,” NMR is often people’s source for questions, such as: “What the hell happened to the ‘diarrhea jacuzzi girl’?” Frequently, there aren’t any answers because they dropped offline and stopped making/showing up in videos.

But these people/animals/objects are an important part of the culture. And so what we want to do, as often as we can, is track them down so that you can get some closure in your life. Also because one day, it might be the answer that gets you a “pink pie” in Trivial Pursuit at some future Thanksgiving “Family Game Night” and we want to play our part in that. So join us as we hunt down some answers in our recurring weekend feature “What the Hell Happened To __________________?”

This week, we find out what the hell happened to PowerThirst.

It was the world’s most combustable energy drink — here one day, gone the next. Okay, so PowerThirst was never actually real, but it was brilliant and hilarious on YouTube. The team behind the most viral fake energy drink commercial of them all, Picnicface, is a sketch group featuring Bill Wood, Kyle Dooley, Evany Rosen, Mark Little, Andrew Bush, Cheryl Hann, Brian Macquarrie and Scott Vrooman.

Considering they were at the forefront of YouTube comedy, you’d think one of them would be household names around NMR about now. But such is not the case. The mystery deepens because College Humor, not Picnicface, ended up releasing the sequel:

And then PicnicFace was back three years later with a third installment that only got a fifth of what the sequel did in views and a tenth of the original. So it’s only natural with a falloff like that, the gang would have put PowerThirst on a shelf.

But what happened to the makers of the PowerThirst bits? Did they DRINK POWERTHIRST and EXPLODE? Quite the opposite, actually. It seems that they sort of imploded. PicnicFace is still on YouTube and still going at it, but their pace slowed for a considerable amount of time  — at one point, we were getting two videos a year.

And like many channels, diminishing product leads to viewer drop-off. Looking at their views, you watch it go from millions to hundreds of thousands to dozens of thousands to just 5-7 thousand views per video.

But there is a silver lining! Picnicface has been busy! Last month, they put out nine videos (well, none in 2015, so like a month and two weeks)! Of course those are the ones with the low, low, low views, so hopefully it hasn’t disheartened the crew. Maybe they just need some POWERTHIRST to rev up their engines?


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