Virtual reality is coming and YouTube has no intention of being left behind. High tech VR start-ups like Oculus Rift are the talk of the tech world, and the entertainment and gaming industries both have high hopes for the technology. In an effort to get ahead of the trend, YouTube has announced that it will soon be able to support 360 footage uploaded from a crop of trendy new cameras hitting the market from companies like Kodak, Ricoh, Giroptic, and VSN and Bublcam. These new cameras are capable of capturing the type of footage that would be needed to make great virtual reality content.
No word yet on a launch date but the video giant has indicated that it’s coming soon. For now YouTube wants its fans, as well as it’s growing crop of competitors, to know that it’s prepared to embrace the 360 revolution. Of course, they’re not alone in the field. Facebook, which emerged late last year as a YouTube rival with its own fast growing video player, is also dabbling in the virtual reality game. The social media giant snapped up the technology’s leading start-up, Oculus VR, early last year.
Initially the 360 support will be limited to a handful of cameras most of which are relatively new on the market. The Bublcam, Giroptic’s 360cam, IC Real Tech’s Allie, Kodak’s SP360 and RICOH THET will be the first cameras on the market to have their footage supported by the world’s largest video site. So far YouTube isn’t saying much about what it hopes creators will do with the new footage options, but that hasn’t stopped YouTube’s active creator scene before. We could all be strapping on headsets to join our favorite vloggers in their virtual bedrooms by the end of the year.
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