Best Beauty YouTubers: 8 Top Beauty Gurus to Watch

Beauty and lifestyle vloggers make up some of the highest view counts on YouTube. But if you’re not constantly watching everybody, it can be hard to know exactly where to start. So let us tell you about some of our favorite influential beauty gurus, and showcase some of their biggest and best videos.

Zoella (Zoe Sugg)
7.5 million subscribers

Zoe Sugg, known online as Zoella, is easily one of the most recognizable names in beauty vlogging. In addition to having 7.5 million subscribers, making TV appearances, and becoming a digital ambassador for mental health, she also recently came out with a book.

Michelle Phan
7.5 million subscribers

Michelle Phan has been at the top of the beauty guru game for ages. It’s only fitting that she’d also come out with her own make-up line and a style-guide book. And she’s also come up with a way to fight back against the music copyright lawsuit she was hit with last year.

Tanya Burr
2.8 million subscribers

Much like Michelle Phan, Tanya Burr also has created her own line of cosmetics for her YouTube community, and has published a book with beauty tips.

Bethany Mota
8.3 million subscribers

Bethany Mota not only has over eight million subscribers and counting, but she’s currently launching a music career, recently completed a very successful stint on Dancing with the Stars, and was one of three YouTubers who got the chance to interview President Obama. Nbd.