YouTube Gets March Madness! New NCAA Basketball Channel Is A Slam Dunk

(photo credit:

(photo credit:

Who says sports are underrepresented on YouTube? Starting today, the NCAA is bringing a new March Madness channel to the video platform.

Launching the March Madness basketball channel at, the NCAA is banking on fans dropping in to check out some of the sickest moments from this year’s tournament. Though I doubt they’ll feature moments like when UConn’s Kevin Ware broke his leg during the tourney, you should see some amazing dunks, killer fadeaway jumpers and a bunch of interviews and behind the scenes footage.

Additional content featured on the NCAA March Madness YouTube channel, along with, includes:

– Dunk of the Day presented by Oreo – A daily video clip highlighting the top dunk of each day of tournament play.
– Naismith Trophy presented by AT&T – A highlight reel featuring the best moments from this year’s 2015 Naismith College Player of the Year winner.
– Solve of the Day presented by UPS – A feature that will identify potential upsets and pinpoint what this year’s tournament favorites will need to do to avoid a shocking loss.
– Starting Lineup presented by Reese’s – A daily update that will deliver the five things fans need to know about the day’s action.

So already the NCAA is playing the branding game. They should have a pretty strong chip at the table if YouTube tries to deal away individual branding. Yeah, March Madness should work out just fine on YouTube.

Share this article because it subversively talks about the NCAA being a secret ally for your personal branding deals, YouTubers. Wink wink, nudge nudge.