Who says sports are underrepresented on YouTube? Starting today, the NCAA is bringing a new March Madness channel to the video platform.
Launching the March Madness basketball channel at youtube.com/marchmadness, the NCAA is banking on fans dropping in to check out some of the sickest moments from this year’s tournament. Though I doubt they’ll feature moments like when UConn’s Kevin Ware broke his leg during the tourney, you should see some amazing dunks, killer fadeaway jumpers and a bunch of interviews and behind the scenes footage.
Additional content featured on the NCAA March Madness YouTube channel, along with NCAA.com, includes:
– Dunk of the Day presented by Oreo – A daily video clip highlighting the top dunk of each day of tournament play.
– Naismith Trophy presented by AT&T – A highlight reel featuring the best moments from this year’s 2015 Naismith College Player of the Year winner.
– Solve of the Day presented by UPS – A feature that will identify potential upsets and pinpoint what this year’s tournament favorites will need to do to avoid a shocking loss.
– Starting Lineup presented by Reese’s – A daily update that will deliver the five things fans need to know about the day’s action.
So already the NCAA is playing the branding game. They should have a pretty strong chip at the table if YouTube tries to deal away individual branding. Yeah, March Madness should work out just fine on YouTube.