The YouTube ad train is not only still rolling, it appears to be picking up steam! In the past, YouTube has advertised the likes of star creators including Bethany Mota, Michelle Phan, Vice and Epic Rap Battles. Now they’re turning their attention to three more creators who’ve made the YouTube experience something special.
The next round of YouTubers to wind up in advertising spots are Hannah Hart, Grace Helbig and Dude Perfect. With almost 9 million subscribers between them, the three comedy channels each offer a slightly different demographic some levity.
Here’s YouTube’s bios on the three:
Grace Helbig. Hilarious, genuine, humble and caring, this self-proclaimed introvert is a YouTube superstar, having amassed over 2.1 million subscribers with her authentic voice and irreverent humor. Her devoted fans tune in regularly to watch her channel, It’s Grace (85 million views). Grace can now also add NYT bestselling author, star of Camp Takota, and host of the new E! primetime talk show, “The Grace Helbig Show,” to her growing list of accolades.
Hannah Hart. Hannah’s channel grew around the success of her show My Drunk Kitchen, where she cooks, makes puns while buzzed. A philanthropist at heart, Hannah has converted the energy of her global YouTube community of almost 2 million subscribers for good: she started a volunteer effort where fans regularly organize meetups at local food banks around the US and the world.
Dude Perfect. Known for their incredible trick shots and “stereotypes” videos, in which they poke fun at common sports stereotypes. These 5 best friends and a panda have racked up impressive views and collaborations with sports celebrities from around the world while channeling their fame for good, working with charities including Charity Water.
Ads touting the three will begin to appear on Monday. Hopefully none of them are so big and “beyond it” that they won’t drag everyone they know out to look at the billboards or TV spots when they go up.
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