How Much Do YouTubers Make? What These 22 Creators ACTUALLY Earn! (It’s Much More Than You Think)

2. Michelle Phan: $17.1 Million

We said recently that dedicating your channel to a niche market could bring in more cash. Phan took the category of beauty and ran with it. In 2014, it was reported that her company Ipsy netted $84 million dollars alone. Clearly, a lot of that cash goes back towards investors and back into the business itself, but it’s clear Phan has carved out a massively profitable role with YouTube as the gateway.

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