Looks like Maker Studios is moving on up within the sprawling Disney media empire. The multi-channel network that was acquired by Disney last year is getting its own TV showcase on Disney owned network ABC Family. The show, which is tentatively titled I Am Maker, will take a documentary style look behind the scenes at Maker’s ongoing search for new digital stars.
According to information obtained by Variety at ABC’s Upfronts presentation, the new show will feature a group of up and coming YouTube entertainers selected by Maker as stars on the rise. The potential stars will live together and receive training to help them “connect their authentic voices with a huge audience.” To help them toward that goal the show is taking a note from reality competitions like The Voice. The newcomers will be mentored by members of Maker’s extensive talent roster, many of whom have years of experiences connecting with digital audiences and creating authentic, genuine content.
The show is billed as more documentary than reality competition, so it’s not clear if it will feature eliminations or if we can expect I Am Maker to have a winner in the traditional sense. The series is being produced by World of Wonder, the studio behind RuPaul’s Drag Race, so we’re hoping everyone has to lip-sync for their life at least once.
The idea of rising digital talent receiving guidance from Maker’s established roster of stars is intriguing. Today YouTube is often perceived as a solo endeavor that creators succeed or fail at alone. In reality, most old-school stars achieved fame along with a network of peers and supporters. Maker’s attempt to recreate that experience for a new generation of creators is definitely worth tuning in for.