If Interlude’s take on Led Zeppelin’s “Trampled Under Foot” is any indication, music videos are going to become cool again. Recently, we wrote up about how Interlude gave Bob Dylan the interactive treatment and YouTube has been dallying with similar technology, but Interlude is beginning to show a mastery of the form, and with their interesting video/song choices, I definitely want to keep watching.
While still rough in patches, the technology is getting better and we’re ebbing towards an age of Choose Your Own Adventure music videos. It would be fun to see the vignettes, all told here via different rooms in the apartment complex from the Physical Graffiti album have an overlap — a shared story that brings them all together in the end. But that’s just fanciful spitballing for future adventures. The Interlude crew teamed up with video production company PrettyBird to give Zep a new spin. If you have to choose one scene to hone in on, I recommend dancing sock girl. Also hit the site to check out some of their other interactive videos.
Interlude, who also offers a tutorials section on creating your own immersive music videos, is definitely a company to keep an eye on. And, frankly, I can’t wait to see what they craft up next.