Jenna Marbles Joins CAA: Are Major Talent Agents Finally Embracing YouTube?

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We’re reeling over the announcement that Jenna Marbles has signed a deal with CAA (Creative Artists Agency) for representation in all areas. CAA is a huge deal and their client list includes some of the biggest stars in entertainment. The deal puts Jenna under the same management as Meryl Streep, Lupita Nyongo, and Jennifer Lawrence, to name just a few of the globally recognized names currently repped by the talent house. Now to be clear, we’re definitely not shocked that Jenna is signed to be a big time talent agency. We’re actually blown away that it’s taken this long for someone to lock her down.

Jenna Marbles is one of the reigning queens of internet entertainment. With 1.4 million YouTube subscribers, 3.8 million Twitter followers and 3.2 million Instagram followers, it’s safe to assume that her crown just got lost in the mail. She’s currently executive producing James Patterson’s Maximum Ride for Collective Digital Studio, hosting the YouTube 15 on Sirrius-XM radio, co-starring in season 2 of #HeyUSA, and producing video content on her personal YouTube channel. In short, she’s one of the most recognizable faces on the internet and with CAA in her corner her profile is sure to expand.

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Jenna is only the latest web star to sign a deal with a mainstream talent agency. CAA recently scooped up Swoozie, Kian Lawley, Jc Caylen, and Timothy DeLaGhetto into its warm agenty embrace, and competitors like William Morris Endeavor and United Talent Agency have been snapping up YouTube stars like Shane Dawson and Joey Graceffa left and right as well.

All of this is further proof that YouTube and internet stars have finally arrived in mainstream entertainment. Agents don’t come calling until there’s money on the table and until recently most YouTubers were repped by native talent companies who specialized in landing deals for internet stars. Now that YouTubers are bankable outside of the internet niche, talent agencies will be one of many entertainment industry institutions to come calling, and it’s about time.

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