It’s no secret that movie trailers are among the hottest items on YouTube. Fans treat the release of a new trailer or teaser with almost as much reverence and enthusiasm as a film’s opening day, and studios are pumping ever more money into producing and promoting the perfect trailer. When a trailer doesn’t land, studios often scramble to recut it for bigger effect. Just look at the ever shifting face of recent Will Smith/Margot Robbie flick Focus or Marvel Entertainment’s recent second swing at making Paul Rudd’s Ant-Man seem cool. Trailer views, the current thinking goes, are directly linked to ticket sales and a big trailer is a great way to predict a big opening day.
YouTube is by no means blind to this phenomenon. In fact, they’ve been closely tracking the performance of new trailers and maintaining a quarterly leaderboard to see which trailers are hitting the hardest. If those views map up to box office sales, YouTube might be on the verge of becoming as influential in the movie business as it has been to music releases in recent years.
Many critics believe that after the first “dark and gritty” Ant-Man trailer underwhelmed on YouTube, Marvel was quick to recut to emphasize comedy instead.
The numbers for the first quarter of 2015 are out and, as expected, Marvel is in the lead. The House of Ideas claimed the top two spots with The Avengers and Fantastic Four trailers and also charted at number five with the Avengers TV spot. Curiously absent from the top ten is a trailer for Marvel’s Ant-Man, which is widely expected to underwhelm at the box office due to lack of buzz. Blockbuster’s Furious 7 also clocked in at number three.
You can check out the full ranking above or click below to watch a playlist of the top 10 trailers of 2015 so far.
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