YouTube is already the world’s largest platform for online video, but it hasn’t quite achieved world domination…yet. The video giant is, however, well on its way with the addition of 15 new supported languages. Users can now expect a fully supported YouTube in Azerbijiani, Armenian, Georgian, Kazakh, Khmer, Kirghiz, Lao, Macedonian, Mongolian, Burmese, Nepali, Punjabi, Sinhala, Albanian, and Uzbek.
The addition of 15 new languages brings YouTube’s total up to 76, a figure that would cover approximately 95% of all active internet users in the world. The new languages only apply to navigation tools on the site itself. Links and buttons will now convert seamlessly into the new languages, making it easier for those users to navigate the site and upload content of their own. That’s in addition to the 165 languages supported by YouTube’s internal captioning system.
As YouTube continues to grow, the company is naturally seeking out new markets and language is a huge part of that search. YouTube is already the world’s dominant online video platform by size and users, but there are a number of locations where it still lags behind. In most cases this is at least partially due to the existence of a strong local language competitor. Making itself globally accessible can only help YouTube to compete worldwide.