We’ve been keeping a close eye on Ocho since it launched last year. The app has been touted as a Vine killer, and with its trademark eight second video loops it’s poised to take the world of mobile video apps by storm. The company has been growing by leaps and bounds over the last several months and now the Brooklyn based start-up, which has the support of Shark Tank investor Mark Cuban, is adding some high powered executive talent and planning for a major expansion.
Ocho has hired Andy Schuon, founder of RevoltTV and a pioneer in multi-platform media pioneer, to leads its West Coast expansion. The company has established a new set of offices and Los Angeles to better court the world of new media and entertainment. Schuon will take the reins of the new office, bringing with him years of experience from his time with Revolt, Vivendi-Universal, and Sean “P Diddy” Combs.
Schuon’s experience in media and entertainment is sure to be invaluable to Ocho as the company aims to crack the app charts and make a serious dent in the new media space. Competition from mobile video apps like Vine and Instagram is likely to be fierce, but Ocho is confident that their product and team offer something unique that will have fans and users lining up. In a statement released by the company, Schuon laid out an ambitious plan for the future of Ocho. “Ocho 2.0, coming soon, is going to challenge current ideas of video consumption and sharing with an experience that is revolutionary and addictive. I truly believe Ocho is a game changer in experiencing short-form video on any platform.”
It’s an ambitious claim to make in the increasingly crowded mobile video space. Recent months have seen Vine surge ahead even while Instagram gains ground. We’ve also seen our fair share of fails, including the death of longtime Vine rivals like Viddy. Still, with a dedicated team, a roster of high powered investors, and an ambitious product, Ocho is right on course to challenge the status quo.