YouTube Musician Jason Chen Talks ‘Left Swipe Dat’ Anti-Smoking Campaign

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As a soulful singer with a smooth sound and a massive YouTube following, Jason Chen is used to using his voice in a positive manner. But now he’s taking on one of the biggest challenges of his career: educating people about the dangers of smoking. You’d think people would know about the dangers of smoking by now and that it would be an issue of the past. But that’s not the case.

According to the CDC (Center for Disease Control):

– Each day, more than 3,200 persons younger than 18 years of age smoke their first cigarette.
– Each day, an estimated 2,100 youth and young adults who have been occasional smokers become daily cigarette smokers.

Yikes! That’s why we need YouTubers like Jason more than ever! And now that he’s joined the TruthOrange campaign which produced the massively successful Left Swipe Dat music video, the conversation for health can continue. Teaming up with fellow YouTube musician Charity Vance, Jason is part of the second wave of creators working on the infectiously catchy PSA. So we decided to talk with him about the challenge of getting rid of cigarettes for good.

How did you wind up in an anti-smoking campaign in the first place?

Jason: I loved seeing all of the other YouTube stars put their own twist on the original “Left Swipe Dat” video. Being able to create my own version of “Left Swipe Dat” with my friend Charity Vance was awesome. Social media is such a powerful tool and it’s a great way for us to talk about issues like how smoking can be unattractive. I hope our fans love our video as much as we do and that they join me by making their own version.

Have you ever tried smoking?

I have never tried smoking. I come from a nonsmoking family. Also, since I’m a singer, I just wouldn’t want to risk anything that could be potentially damaging to my voice!

What did you think of truth’s first video starring Harley Morenstein, Grace, Anna Akana and others? Is your video even better?

There were so many talented YouTube stars included in the original “Left Swipe Dat” video. I think we made “Left Swipe Dat” our own. Creating videos and posting them on YouTube is cool because everyone has their own style. It was great working with truth because they really embraced our creativity. They want each of us to take that creativity and harness it to end tobacco for good.