In 2015 your best hope for a profitable career is to own a cat with a charming deformity. If you need any further proof look no further than the meteoric career of Grumpy Cat.
The memeable feline that’s already conquered the web is expanding her glowering feline media empire to include print. Grumpy, whose real name is Tardar Sauce, will be the star of her own comic book coming this fall from indie publisher Dynamite Entertainment.
The series will follow the fictionalized adventures of Grumpy and her brother Pokey. Dynamite is hoping that turning one of the internet’s most popular cat memes into a comic book will be good for business. According to Dynamite marketing manager Keith Davidsen comic book publishers need to prioritize “creating content that will attract fresh new audiences to experience the wonders of the medium.”
The comic book business is tough, and while the Big Two (Marvel and DC) have been going through a major renaissance bolstered by a slew of blockbuster movies and some popular television shows, indie publishers without iconic long running characters have a harder road. One way to overcome that is to adapt characters and stories that have a built-in fanbase, and when it comes to built-in fans they don’t come much bigger than Grumpy Cat.
The Webby Award winning feline already has two best selling books under her proverbial belt as well as a cult Lifetime movie movie, Grumpy Cat’s Worst Christmas Ever, featuring the voice of Aubrey Plaza. Comics should be no struggle for the furry entertainment juggernaut.
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