FameBit has been making big waves with their innovative approach to connecting YouTube creators with brands and advertisers. Now the company is taking a quantum leap forward by acquiring video marketing agency Refame. The newly acquired startup specializes in helping brands to automate long and short-form video content across popular networks like Vine, Instagram, YouTube, and Snapchat, making it a powerful tool in FameBit’s arsenal.
Founded less than a year ago, FameBit has made a name for itself with an innovative self-service platform that helps major brands including L’Oreal, Adidas, and Dollar Shave Club to connect with YouTubers. By streamlining these connections FameBit clears the path for meaningful sponsored content and opens up a new revenue path for YouTube creators. Refame will allow FameBit to expand the services it can offer to brand partners.
The two startups make for a powerful combination, allowing FameBit to act as a one stop shop for brands looking to break into video marketing. Linking up brands with creators who have the style, audience, and insights that they need is only half the battle. FameBit can now offer brands an all-inclusive video advertising package that includes a network of influencers skilled in everything from sketch comedy to reviews to haul videos, as well as the tools necessary to target and distribute that campaign automatically. With online video advertising rapidly becoming the norm rather than the exception FameBit is poised to lead the charge.