Google loves KitKat. KitKat loves money. Google has lots of money to burn. It’s a marriage made in heaven.
Temporarily changing the name of its KitKat candy bar line to YouTube Break, Nestlé is helping to engage in one of the odder advertising campaigns around. It’s like when the U.S. Postal Service sponsored Lance Armstrong — even though they were a government-run organization and didn’t need to advertise.
The campaign, which will print up 600,000 wrappers with YouTube Break, comes on the heels of a campaign back in 2013 when they printed up 50 million KitKat wrappers with “Android KitKat” to celebrate the operating system.
Will YouTube really benefit from being on a KitKat wrapper though? Methinks KitKat will benefit more from the partnership.
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