Kin Community’s Canadian arm will see some new content from two new creators who initially started in television. Signing Hockey Wives star Maripier Morin and Game of Homes star Cheryl Torrenueva, Kin Canada will oversee the digital strategy for their upcoming YouTube channels.
Morin will be helming a channel called Pardon My French, while Tourrenueva will host Simply Cher Cher. Both creators bring with them, a strong social media following on Twitter and Instagram.
“We are thrilled to not only have a business partnership with Corus Entertainment but to have the opportunity to develop their talent’s digital strategies,” said Kin Community’s CEO Michael Wayne. “Both Maripier and Cheryl are exceptional talent and leaders in women’s lifestyle and we are excited to see their television audiences follow them to their social media platforms.”
Pardon My French will be a fashion-centric channel while Simply Cher Cher will focus on health and makeup.
Of course it will be exciting to see what traditional television stars can bring to the new media circus!