McDonald’s brought back the Hamburglar … and depending on your (cough) appetite, he’s either Christian Grey with a hamburger fetish or he’s a dork in a homburg.
The Hamburglar, who hasn’t been on national TV since 2002, has received an updated look. He’s now human, has a family and a scruffy 5 o’clock I’ve-just-done-hard-time-at-the-workyard shadow. Teased in a commercial in which an anonymous backyard cook grills up some hamburgers for his son and hot wife in a black-and-white striped apron, the mysterious man drops his spatula when he hears about the “limited time” component of McDonald’s new burgers.
But now, with the reveal of our mysterious bandit’s new face, we can’t decide what we think. Is he hot? Or is he creepy? Or is this just a brilliant stroke of genius from McDonald’s marketing folks to get a bunch of free publicity?
Here’s just a few comments from both sides of the Twitter arena:
Even Black Nerd Comedy has weighed in on him:
And Buzzfeed, of course, has a poll that already seeks to quantify this new equation:
