It’s coming. VidCon 2015 is steaming ever closer and today this year’s installment of world’s premiere online video conference and fan gathering became just a little more real with the announcement of this year’s keynote speaker. No one should be surprised to learn that YouTube CEO Susan Wojcicki will return for her second year headlining the event.
Since it was founded in 2010, VidCon has expanded its scope to cover online video across numerous platforms, but YouTube is still king. In addition to bringing together members of the YouTube creator community with thousands of their devoted fans, VidCon also serves as a meeting ground for creators and industry professionals to share tips, network, and discuss the future of the online video medium. For the second year in a row Wojciki, a long time Google executive who took charge of YouTube in 2014, will present YouTube’s plan for the future.
VidCon keynotes usually come with a healthy dose of optimism. Last year’s keynote unveiled new features like the YouTube tip jar which allows fans to donate cash directly to favorite creators, as well as new tools like mobile video management and resources like the New York YouTube Space. As YouTube celebrates its 10th anniversary, this year’s announcements are expected to be no less dramatic.
Even before taking the reins at YouTube, Susan Wojcicki was one of the key players in pushing Google to acquire the video sharing site. As YouTube chief, she’s actively engaged the creator community far more than her predecessors, pushed for new resources including an expanding network of YouTube spaces in New York, Brazil, and Germany, and restructured YouTube’s content division to fund more original programming from YouTube creators. It’s not yet clear what new features and programs she’ll be announcing this year, but it’s a safe bet Wojcicki has something special in store for VidCon.
In addition to YouTube’s chief, a number of other major players in online video are expected to be in attendance. Industry watchers can expect to hear from Jim Lanzone of CBS Interactive, Ze Frank of BuzzFeed Motion Pictures, Albie Hecht of HLN, Mark Terbeek of Greycroft Partners, and David Beebe of Marriott International during the course of the long VidCon weekend.
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