What YouTube Is Doing To Win Gamers At E3

Gaming content is one of the fasted growing content verticals on YouTube, which is probably why the world’s largest video sharing site is working overtime to make sure it holds onto gaming viewers. Popular though it is, YouTube faces a strong challenge from services like Twitch, which has become the preferred platform for gamers who want to live stream their play to large audiences. YouTube has been racing to catch up with recently announced improvements to their own live streaming service and now with a massive showing at gaming conference E3.


In a blog post, YouTube announced a dedicated hub for content relating to the Electronic Entertainment Expo in Los Angeles. The E3 hub will be a one stop shop for all the trailers and announcements coming out of E3 and will also include extensive live coverage from the event. YouTube hopes that the channel will be a resource for gaming fans unable to attend this year’s expo but still looking to be a part of the excitement of one of gaming’s biggest events.

Coverage will begin June 14th with the Nintendo World Championship. On Monday June 15th YouTube will start live coverage of the event with a 12-hour daily live stream hosted by games journalist and former G4 host Geoff Keighley. Keighley will interview celebrities and developers and feature Lets Plays of new games fresh off the Expo floor. Rooster Teeth will provide additional coverage of the event from the YouTube booth, including hours of live and on-demand video coverage as well as play-by-play from the Expo hall.

E3 typically makes a lot of news on social media and in the gaming and entertainment world and YouTube plans to ride that wave straight into gamers hearts.

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