You know that giant list of achievements that Connor Franta has tucked away in his pocket? The one that includes coffee entrepreneur, author and YouTube star on it? Add recording label owner to that list.
Starting Heard Well, Connor Franta, along with Big Frame Talent Manager Andrew Graham and Jeremy Wineberg have crafted a platform for recording artists with a flair for music. Amanda Steele, Lohanthony and Jc Caylen are among the first to sign up with the Heard Well label and many more digital stars are expected to follow suit.
“The work I’ve done through my Common Culture Music series has enabled me not only to share my joy of music at scale, but also promote the artists I love,” said Connor Franta. “We see a wonderful opportunity to build a talent-friendly label that rewards and empowers influencers for promoting the music they love, while simultaneously offering musicians a new, meaningful means of discovery.”
The first release from the new label will be Connor’s own Common Culture, Vol. 3, later this month.