Defy Media sees game shows as the future of YouTube. So much so, that they’ve enlisted Emmy-winning television game show producer Andrew Golder to produce four new shows for the online world’s pleasure consumption.
Golder, who in the past has been affiliated with the updated Gong Show, the smart and fun Penn & Teller Fool Us and the critically-acclaimed Win Ben Stein’s money, is now looking to bring something fresh and exciting to the online show world. According to a release, “Defy will work with Golder via Generate, its leading television production entity and management arm. Generate plans to tap its extensive talent list as well as DEFY’s powerful digital influencer network.”
“We’re thrilled to partner with a producer of Andrew’s caliber to create programming in a genre where he has seen such success,” commented Keith Richman, President of DEFY Media. “Combined with the television development and production expertise of our Generate team, and the power of DEFY’s digital and social networks, we are confident we can create compelling game formats and build a significant audience and momentum around them.”
While none of the shows have been announced yet, it’s a sure bet the era of the game show on YouTube is fast approaching.