In case you were wondering, mobile is indeed going to be the future of YouTube. Susan Wojcicki, the CEO of YouTube, helmed the microphone for a speech at Fortune’s annual Brainstorm Tech conference in Aspen, Colo. and when asked what the future of YouTube was, emphatically replied:
“Mobile. Mobile. Mobile.”
“A lot of our focus is on how we continue to make that better. What are the UI” — user interface — “experiences, what are the creation experiences, how do we make it really fast?” Ms. Wojcicki said. “I think mobile is changing everything and it will continue to change it more in the future,” Wojcicki said.
She went on to discuss other opportunities for the company as it continue to grow, but also sidestepped the inevitable questions about whether YouTube was feeling the heat from competitors:
“This is a big market and I think Facebook and Twitter and everybody else has recognized this is a big opportunity and they are coming into the market,” she said. “And I don’t think that’s a surprise because of the size of the opportunity and really the movement from traditional to online is really what I think is the most important move.”
Also asked about but not answered included questions about potential acquisitions for YouTube and, of course, how much money does YouTube make.
The industry currently speculates that number is at around $6 billion, but Wojcicki isn’t answering for now.