Over the weekend, Netflix announced that it would lose be a vast selection of blockbuster movies by the end of the month. Coincidentally, Hulu announced that it would be picking up those movies, and it’s all because of a deal that was struck with Epix.
The news broke out in a blog post Sunday by chief content officer Ted Sarandos. Netflix’s current deal with Epix, an American hybrid premium cable and satellite television network, is set to expire at the very end of September and the streaming service has no intention of renewing the deal:
“Meanwhile, we have decided not to renew our agreement in the US with Epix, the cable network, which means that some high profile movies including Hunger Games: Catching Fire, World War Z and Transformers: Age of Extinction, will expire at the end of September in the US. If you want to see them on Netflix US, now is the time.”
“While many of these movies are popular, they are also widely available on cable and other subscription platforms at the same time as they are on Netflix and subject to the same drawn out licensing periods. Through our original films and some innovative licensing arrangements with the movie studios, we are aiming to build a better movie experience for you.”
In layman’s terms, Netflix does not want to go all out with purchasing the license to feature these huge movies, and instead, wants to focus on its original programming. That sounds fair enough.
Within hours of that announcement, Hulu released a statement that announced a multi-year deal with Epix.
“At launch, blockbuster films such as, Hunger Games: Catching Fire, Transformers: Age of Extinction, Teenage Mutant Ninja Turtles, Star Trek: Into Darkness, World War Z, Wolf of Wall Street, Jack Ryan: Shadow Recruit, Robocop, God’s Not Dead, and more, will become available to Hulu subscribers for the first time.”
Hooray for the Hulu Customers!
This may disappoint a lot of Netflix viewers, but there is a plus side to all of this. The company will get streaming rights to all Disney Movies starting next year. So movies from Marvel, Star Wars, Pixar and anything else with the mouse label will first go to Netflix.
And thus, the streaming wars continue. If a deal ever becomes available, there is a very small window where a streaming service can yell out “Dibs!” and clutch onto it because which ever streaming service has the most to offer will be the triumphant one. This is the very reason as to why no streaming service will ever be perfect. It can have movies like The Hunger Games or Mission: Impossible Rogue Nation, but it will not have shows like South Park or Steven Universe. With these changes coming about, let’s see if it changes the subscribers count for Netflix (66 million) and Hulu Plus (9 million) change.