Sorority recruitment videos posted to YouTube have become a mainstream means of pretty, affluent college girls to find their own kind. Dozens, if not hundreds of videos clog up YouTube’s pipes showcasing all the fun you can have if you are a college-aged, pretty girl with disposable income. So it’s interesting that the University of Alabama’s Alpha Phi sorority is suddenly tightening down their social media hatches after what seems like a prototypical edition of a recruitment video: partying, bikinis and lots and lots of white girls.
The footage, which the Alpha Phi chapter yanked themselves, apparently was attracting criticism from a local news writer who opined that the video was “like Stepford Wives: College Edition.” Additionally, the columnist for AL.com, Kay Bailey, said of the video which had been viewed more than 500,000 times that ‘It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying … It’s all so … unempowering.”
Additionally, the group closed their Twitter and tightened security on their Instagram page as the comments have created a global news story and attracted unwanted commentary in the days leading up to their Rush Week. Interest in Greek Life is at an all-time high evidently on college campuses these days, and a perceived lack of diversity could chase away even the whitest of white girls who don’t want to become involved with negative associations from the get-go.
In addition to the race-speculating, commenters on the video have been typical “old-world mom types” stating that their daughters “would not only not join that sorority but would be going to a different school” and that “college is about education not partying.”
Of course, as you can see from this article, there are still plenty of sororities making the same types of videos all over the web, including Alpha Phi’s sister sorority at Arizona State (above). Maybe minorities are too focused on getting a good education to pay for friends? Seriously, there has got to be something better to complain about than this.