Books, wax figures and now magazines … it’s like millennials are yearning for a simpler, less tech-y time. As YouTubers seek to diversify and find new means of growing their incomes, they are increasingly looking to the past for revenue potential. Just when everyone was writing off print magazines in favor of the online, digital and therefore paper-free world, suddenly paper is exactly what millennials want.
Just today it was announced that an old school publishing platform is taking their hit YouTube show, RoadKill, and turning it into a printed quarterly magazine.
The first issue, due out in September, will cost $9.99 (paying for entertainment? how novel!) and be a continuation of what makes the channel so cool. The show, which is the jewel of 10: The Enthusiast Network’s online empire, sees hosts David Freiburger and Mike Finnegan do wacky vehicular wizardry like rescuing and restoration jobs on junkyard cars or swapping truck engines with speedboat engines.
“We don’t think print is a dying business,” said Scott Dickey, CEO of the company that puts out print magazines like Hot Rod and Motor Trends, to the Wall Street Journal. “We do make a bunch of money in print. And with millennials, they’re not opposed to print. They just didn’t grow up with it.”
He raises an interesting point: magazines aren’t old to the younger millennials really, actually they’re sort of new. Aside from Wired, what really sticks out as relevant printed reading fodder anymore?
If this was just a one-off by a company who was already in magazines, this wouldn’t be a story — but wait, there’s more!
Playboy recently launched their own feelers into YouTube, bringing stars like Lisbug and former Sourcefed star and current cosplay queen Meg Turney to their readers. If all goes well, and why wouldn’t it? We shouldn’t be long from seeing our first YouTuber as pinup cutie in paper format.
And then there’s the new YouTuber-focused magazine coming out called Oh My Vlog, as our buddies across the pond, TenEighty UK fantastically made us aware:
— TenEighty UK (@TenEightyUK) July 22, 2015
Oh My Vlog, which looks to be Tigerbeat 2.0, was met with much derision from the Beau monde when announced, but considering we’re writing up a thing about YouTubers getting into print, maybe they aren’t crazy?
And lets not forget Smosh: The Magazine. Smosh seems to be ahead of the curve on all the trends that YouTube eventually adopts, so maybe we actually are experiencing a cultural renaissance? Or maybe it’s just a passing fad with millennials, much like poor, sweet Alex from Target.