It isn’t April Fool’s Day, so this just might be legit. Google has updated its logo.
Changing from the original Roboto font it first started using in roughly 1999 (some changes were made to the original, first used in 1998), Google has decided to make a statement by posting a Google Doodle — one of those kooky little animations it uses to celebrate some event or far-reaching holidays on its home page — that shows the old image being erased and a new one drawn in its place. And the new one isn’t just ugly, it’s boring.
This is a silly thing to admit, but what made me switch over from Lycos or Dogpile or AskJeeves waaaaay back in the day, and start using Google, was that logo. It was sharp with its serif lettering and it’s color scheme. Yeah, they kept the color scheme, but the new font looks plain and joyless. It’s said that the change, in part, came as a result of the company’s restructuring last month. The new font resembles the logo design simplicity of Google’s new “parent company” Alphabet.
According to The Verge, the larger reason behind the logo redesign was Google’s interest in focusing on a larger “global mindset”: “It doesn’t really settle on a specific reason that a redesign was needed, but it says that this logo should better reflect the reality that Google is no longer a site you visit on a desktop computer — it’s a huge collection of sites, apps, and services that you visit on PCs, Chromebooks, smartphones, and anywhere you can find a web browser. Google writes that its new logo is meant to reflect ‘this reality and [show] you when the Google magic is working for you, even on the tiniest screens.'”
Of course I’m not going to stop using Google because they switched to a crummy new logo. I think I will adopt Google’s old font for my personal brand, just to keep it alive in my heart. I’ll be like one of those old guys who drives around in a VW Microbus to preserve the “spirit of the ’70s.” Or maybe, just maybe we can take it to the streets and get a campaign to effect change? I won’t go so far as to make the joke “Google Fonts Matter” but there’s gotta be something we can do! I’ll miss you old Google font: