What would you say if you could watch many of your favorite TV shows and some movies you probably skipped in the theater with almost no ads for $4 more than you currently pay for your Hulu subscription? Would that be something you’d be interested in? Hulu is banking you’ll say “yes.” Netflix would prefer if you said “no.”
Launching their new nearly ad-free version today, Hulu has, for a few extra bucks a month, tried to pull closer to competitor Netflix, who runs completely ad-free. Most of Hulu’s programs will be completely ad free, but on seven shows, viewers will still be subjected to a 15-second pre-roll ad, meaning it will run before the show and not during. The seven shows? Scandal, New Girl, How to Get Away with Murder, Grey’s Anatomy, Once Upon a Time, Agents of Shield, and Grimm. As you can see, Shonda Rhimes, who is responsible for three of those shows clearly has some sort of inescapable pact with the Devil.
Coupled with their new deal with movie company Epix, hulu is hoping to make up some serious ground with Netflix, who, as Variety reports, has 42 million subscribers in the U.S. alone to Hulu’s current 9 million worldwide. It should be interesting to see if advertising will make up the difference between the two. Fortunately, we get to find out.
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