Superstar Viner Twaimz recently announced that he will be leaving Vine after posting these two vines.
Twaimz is abandoning a platform on which he has 3.2 million followers and over 2 billion loops. Why?
YouTube. While the numbers surrounding his Vine channel are outstanding, his YouTube channel has accumulated more than 1 million subscribers and more than 66 million views in just a year. In the past year, he has collaborated with other big time YouTubers, including Willam Belli, Ricky Dillon, and Shanna Malcolm.
Twaimz isn’t the only Viner to expand into YouTube. Viners like The Gabbie Show, Kinda Sarah, and TooTurntTina have also created YouTube channels with fairly large followings. If many Viners are moving into YouTube, is there something better about the YouTube platform? Or is it just the freedom of longer-form content that provides the draw?
There are so many online video platforms and sometimes we question “which one is the best?” Many times, we say YouTube. It’s not only one of the longest standing platforms but also has no time limit and–of course–the opportunity to make some big bucks. It’s no wonder that mega-Viners like Twaimz are ditching the 6-second platform for something bigger.
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Here is what he wants- ad revenue. Seriously — all Vine has to do is figure out some revshare type of platform and they will never want to leave. Why do you think Twainz is a drama queen with really poor content. His ticking clock of 15 minutes is pretty much expired.
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This is why I’m shorting Twitter in the stock market. Vine is Twitter most valuable platform and they are doing nothing with it. It just shows that management team doesn’t know what the hell they are doing. If Snapchat can come out with Snapchat Stories and monetize it then why can’t Vine come out with the same thing and monetize it and share the revenue with the creators. It will allow them to have longer form content to run video ads against. Most of the top Viners all have a Vine series they have done or still do. TheGabbieShow has a “Me As A Parent” series. KingBach had a “Let Me Get Your Number” series that would fit in that format. Vine compilation are some of the most popular content on Facebook and Youtube yet Twitter can’t figure out how to monetize it.