Benny Luo | New Media Rockstars

By Benny Luo

Benny Luo has been an Internet Marketer since 2006. His expertise lies in social media marketing & strategy, search engine marketing and pay-per-click advertising. He has produced various red-carpet events in Los Angeles, and was the Social Media Strategist for the 2011 Billboard K-Pop Masters Concert. Benny is a former Yonex-sponsored Junior National Badminton Player. Connect with me on Google+

7 Qualities Every Good YouTube Manager Must Have

One thing that has come up in conversations for me time and time again is the professionalism of YouTubers. I first heard this complaint three years...

Shannon Lee Launches First-Ever Bruce Lee New Media Campaign [EXCLUSIVE]

Back in January, Shannon Lee, the daughter of Bruce Lee, told NMR that she was just discovering the power of new media. Having worked tirelessly to ...

5 Great Moments From Last Night’s Live YouTube Comedy Show

It's no secret that last night’s YouTube Comedy show did not go as well as people had hoped. Commenters flooded the replay video with feedback on how ...

Ray William Johnson Makes Jump to TV – Sells Comedy to FX

According to the Hollywood Reporter, FX has given script commitment to YouTube sensation Ray William Johnson on a comedy inspired by his life. ...

BREAKING: Maker Studios Lays off Multiple Employees

[CORRECTION 5/12/13 12:16 a.m. PST] We have been contacted notifying us that the actual number of layoffs is about half of what we initially reported ...

American Apparel’s Director of Marketing Ryan Holiday on How to Market Your Brand By Manipulating the Press

In the age of new media where small brands and independent artists are given an outlet to compete with big corporations with endless marketing budgets...

Machinima Becomes First YouTube Network To Buy Airtime on Traditional Television

According to The Hollywood Reporter, Machinima purchased commercial time on Easter Sunday to promote their “Mortal Kombat” web series. This ...

YouTube To Shut Down After An 8-Year Search For The ‘Best Video Ever’

[Update 4/1/13 9:43 a.m. PST] Watch "Day One" of YouTube's live ceremony as they announce the “Best Video” nominees. This announcement will resume for...